What Headhunters Look for in a LinkedIn Profile
Very few of us actually enjoy looking for a job. Many of us would much rather shove bamboo under our fingernails, or at least pull the covers over our head in our comfy Tandem apartment, and wait for the offers to pour in. But alas, that seldom pays the bills.
When it comes right down to it, recruiters and employers want to know what you can do for them, so, the outcomes of your efforts become a very important addition to your LinkedIn profile. When you note your work experience, don’t just list your job duties; list what those job duties resulted in. A recruiter can then see where your strengths lie, and what those strengths can do for an organization.
Quick tip: Numbers are an excellent way to denote duties and results. Not only are they measurable, they provide a recruiter with real evidence in regards to your skills. So, a result along the lines of: “Created a new company website, which led to a 15 percent increase in Web traffic,” clearly indicates the duty, but also the result.
LinkedIn isn’t just about you—it’s about participating in external activities beyond your profile, which helps to build your brand. Taking part in industry groups, answering questions, connecting with others, posting articles, and endorsing members of your network, as well as updating your profile often, are all ways to show your activity. This helps the recruiter to see that you’re not only active, but that you have real interest in your space.
Quick tip: Participating in industry discussions or groups is a great way for recruiters to see you. More often than not, they are checking out these discussions or groups as a way to find candidates. With that in mind, showing off your knowledge and being memorable is yet another way to illustrate why you’re a great candidate.
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