How on the Whole Earth Did They Choose the Festival's 2013 Theme?

Have you ever wondered how the Whole Earth Festival gets branded with a different theme every year? Here is your answer. In the video below, the great minds behind the 2013 festival walk viewers through the process and thinking that goes into the magic words that will inform the tenor of this year’s celebration.

Hold on to your wigs and keys because you’ll never guess what they came up with or how they got there!